Our Brand Story – From Earth to Essence
1. The Soul of Our Soil
– In the heartlands of India, the land has always been greater than mere earth. It was sacred. It was culture. It was the very essence of healthy living.
2. A Legacy Shaped by Hand
– Our forebears shaped each pot with devotion, with plain tools and heartful tradition. Each rotation of the wheel wasn’t merely craft—it was wellness in the making.
3. Where Clay Meant Life
– Hand-me-down through time, clayware stored more than water or food—it stored values, healing, and connection to earth.
4. Food, the Way Nature Intended
– Earthen pots balance pH naturally, bring out flavor, hold nutrients, and need less oil—making each meal healthier and more delicious.
5. When Convenience Got the Best of Us
We modernized.
– Modern kitchens replaced tradition.
Plastic bottles replaced purity.
Microwaves replaced attentive cooking.
6. What We Lost That Connected Us
– As we moved towards convenience, we accidentally let go of what grounded us—to the earth, to our health, and to our roots.
7. Mittify’s Revival Movement
– At Mittify, we’re bringing back this lost legacy. Each product is handcrafted with care, preserving tradition while fitting into your modern lifestyle.
8. Designed for Today, Rooted in the Past
– Our clayware is 100% natural, eco-friendly, and thoughtfully designed for daily use in today’s homes—modern in look, ancient in soul.
9. Every Purchase Makes a Difference
– With each Mittify product, you’re supporting talented local craftsmen and bringing ageless wellness and tranquility to your home.
10 Advantages of Drinking & Cooking with Indian Clay Pots
Natural Cooling – Water is kept cool by clay pots without electricity.
- Alkaline Properties – Regulates pH of water and food.
- Mineral Enrichment – Supplies calcium, magnesium, and iron.
- Boosts Immunity – Maintains natural nutrients in food.
- Reduces Oil Usage – Non-stick property needs less oil.
- Richens Flavor – Clay earthy scent enhances the flavor.
- Easier to Digest – Food prepared in clay is less difficult to digest.
- Environmental – 100% biodegradable and non-toxic.
- Keeps Artisans Employed – Sustains Indian rural craftsmanship.
- Non-Reactive – Clay does not leach toxic chemicals such as metal or plastic.
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